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EVENFLO® INTRODUCES THE ELAN™ FEEDING SYSTEM
The Most Complete System Available for Breastfeeding Mothers
Vandalia, Ohio, April, 2006 - The Elan™ Feeding System offers breastfeeding tools and solutions ranging from pumping, to storage, to feeding in an all-in-one system marking the first of its kind from Evenflo®. The Elan™ system provides moms with the tools necessary to have a positive and successful pumping experience with first-to-market features that take the guess work out of pumping. The Elan™ is a more complete and more affordable feeding system than any other electric model currently on the market, capturing all of the needs of breastfeeding moms at an affordable price.

The Elan™ system was designed by moms for moms, with innovative details and features to address the needs of the most discriminating of breastfeeding mothers. Breastfeeding on-the-go and in the workplace has never been easier thanks to the top-quality functionality of the Elan™. The Elan™ features superior vacuum strength and pump speed, both of which rank as the biggest complaints from moms about their current breast pumps, according to a new survey conducted by Evenflo and Working Mother magazine. In addition, 55% of all moms surveyed stated that if they had a breastfeeding system that had made pumping on-the-go easier and more convenient they would have breast fed longer than they actually did.

Best-in-Class Features at an Affordable Price
The Elan™ system features an LCD display indicating pump speed, vacuum strength, current usage, today’s usage and time and date, as well as a left/right breast indicator to remind moms which breast they pumped last. The Elan™ also introduces a hose and cord management system eliminating messy and tangled cords that often create clutter and confusion for busy moms.

The system features an insulated storage case for bottles and 2-in-1 bag allowing moms to leave the electric motor in one location. The Elan™ is also free of adapters, providing a new convenience in pumping, as mom can now pump directly into the disposable storage system or nurser which baby can later feed from with an Elan™ nipple/nurser, standard nipple or Evenflo Soft Spout lid. The Elan™ storage system is pre-sterilized and ready to use, stacks and stores easily and can be reused up to six times making storage and transporting of food safe and easy.

The Elan™ Breastfeeding System retails for $119.99 (single) and $159.99 (dual), and is currently available at Target and Kmart stores nationwide. The Elan™ Storage Cups retail for $14.99 (12-pack), and are currently available at Target and Wal*Mart stores nationwide.

The Elan™ Nurser (6oz or 9oz) retails for $4.99 (single-pack) and $12.99 (3-pack), and are currently available at Target, Kmart and Wal*Mart stores nationwide.

Evenflo, Best for Baby
Committed to innovation, safety and comfort for more than 80 years, Evenflo has been the trusted name in everything babies need to grow, go, play and thrive. From bottles and high chairs to carriers and car seats, Evenflo creates inspired products for today’s active families worldwide. Evenflo regularly taps into its Safe Baby and Toddler Council, a group comprised of experts from key areas in the field of child care, to provide product insights and research. More information can be found at www.evenflo.com.
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