MIAMISBURG, OH (September 2008) – In what will be music to every mom’s ears, Evenflo is announcing the launch of Symphony, the company’s first all-in-one car seat that will adapt through all stages of a child’s growth. In concert with the company’s mission of providing safe, easy-to-use products, Symphony features Evenflo’s new SureLatch technology, the latest innovation born from Evenflo’s commitment to “Safety Made Easier.”
Exclusive to Evenflo, SureLatch is a new technology that makes installing a car seat correctly easier than ever using LATCH, Lower Anchors and Tethers for Children. The SureLatch system consists of two connectors that are used with a vehicle’s LATCH system. With a simple “Click, Click, Push”, moms get a safe and snug installation to the vehicle in a fraction of the time of a traditional seat.
Since September 1, 2002, all automobile manufacturers are required to install two sets of small anchors in the rear seat of all vehicles, generally located where the vehicle seat cushion meets the seat back. In addition, an anchor at the top of the seat serves as a top tether. Together, the lower anchorages and the top tether anchorage make up the LATCH system. SureLatch simply clicks into the vehicle’s lower anchors.
“We know that many car seats are not installed correctly, and we designed the Symphony car seat to address the common issues that moms face when they go to install a seat,” said Scott Almquist, President, North American Brands, Evenflo Company, Inc. “Our new SureLatch system gives moms the confidence of knowing their seat is installed correctly and their child is safe and secure. Moms sometimes struggle with installing a car seat correctly, and we designed the Symphony to specifically address installation issues.”
The Symphony also features the Infinite Slide Harness Adjustment System that slides to any height with no rethreading, allowing for proper harness placement as the child grows. With an increased weight rating from 5 to 100 lbs., moms can use this same car seat from infancy to eight years old. From birth to booster, this is the only car seat moms will ever need.
Moms can also take comfort in the fact that, along with all Evenflo infant car seats, the Symphony is side-impact tested.
An instructional video on the Symphony that takes moms step-by-step through the installation process can be found on Evenflo’s “Safety Made Easier” site, www.evenflo.com/safetymadeeasier.
Symphony is available at Babies “R” Us and will retail for $199.99.