September 2009

Happy Baby Safety Month!

Evenflo is celebrating Baby Safety Month, which is dedicated to keeping every child as safe on the road by shining a spotlight on car seat safety. Safety is our top priority, which is why we're excited to offer you the latest facts, tips and resources to help you keep your kids safe while on the road.

Making a Difference

We're extending a great big Thank You! to a few very special organizations that work tirelessly to make the world safer for all children. Please take a moment and visit their Web sites for more helpful child safety information:

• Safe Kids USA. Global network of organizations devoted to preventing accidental childhood injury
• NHTSA. The National Highway Traffic Safety Administration spearheads innovative research critical to motor vehicle and highway safety
• AAA. The American Automobile Association has been working to develop and maintain on-road safety standards for 107 years
• The Safety Mom. Nationally recognized Child Safety Expert Alison Rhodes helps to 'get moms smart about safety'
• SafetyBeltSafe USA. National nonprofit organization dedicated to child passenger safety

Operation Installation

Did you know that 4 out of 5 car seats are installed incorrectly*? The good news is there are simple steps you can take to ensure your child's car seat is installed properly:

• Visit your fire or police department; their dedicated employees are trained in car seat installation
• Stop by a local car seat check event during Child Passenger Safety Week (September 12-18)
• Check out online resources like Evenflo.com/safetymadeeasier or our YouTube channel for easy How-To videos on car seat installation

Looking for an easy way to ensure your child's car seat is installed properly every time? Evenflo's exclusive and advanced SureLATCH™ technology utilizes your car's LATCH (Lower Anchors and Tethers for Children) system to make installing a car seat as simple as "Click, Click, Push."

SureLATCH™ provides a super-fast, tight and safe installation, in a fraction of the time. The technology is currently featured on our Symphony™ All-in-One car seat. Click here to view a demo of the Symphony™ installation process.

For A Super-Fast,
Super-Snug Installation. . .

Car Seat Installation Made Easier™

Braced for Impact

Currently, there are no standards in the U.S. or Canada for side impact testing of car seats; however, one out of four vehicle crashes involve a side impact component.
We recognize the importance of side impact testing. Every Evenflo car seat is side impact tested using our own Side Impact test protocol and state-of-the-art facilities, because your child's safety means the world to us. Find out more about side impact testing here.

Proper Fit Matters!

A car seat that fits your child properly is crucial. Look for car seats that feature easy to adjust harness systems to help ensure your child is snugly and securely harnessed on every trip - whether they're wearing a bulky sweater or a lightweight t-shirt.

With Evenflo's innovative, exclusive Infinite Slide Harness adjustment system, getting a snug fit is a breeze. Parents simply slide the harness tabs up or down to the child's shoulder levels, ensuring a proper harness fit for your child without any rethreading! Infinite Slide is available on all Triumph Advance™ and Symphony™ car seats.

See for yourself why moms are claiming the Triumph Advance with Infinite Slide™ is the "easiest seat to adjust by far." In fact, a leading consumer magazine felt this design was so valuable that it rated all Triumph Advance car seats #1. View Demo.

There is much more to learn and we can help

Evenflo has established a variety of resources to ensure proper use of our products:

• Evenflo.com: Learn more about Evenflo's large variety of innovative, safe products for infants, toddler and big kids!
• Safety Made Easier: Includes an online solution to help parents facilitate proper car seat installation and use.  Developed with valuable educational resources from leading safety organizations.
• Facebook Page "A Mother's Promise": An online community of moms, child passenger safety techs and Evenflo car seat engineers that are available to directly address your car seat questions.
• Evenflo YouTube Channel: A complete library of Evenflo car seat installation videos!
• Parentlink Consumer Resource Center: Our staff can answer your questions about installation, proper use of Evenflo products, replacement parts and more. Simply call, write or email us!