Evenflo’s new online destination, featuring witty webisodes,
educates, entertains and supports struggling parents. “The Savvy Parents Guide” is designed to give parents an outlet to air frustrations and fears while finding solutions to their parenting problems.
MIAMISBURG, OHIO (June 22, 2010) – As most moms and dads will attest, raising a young one is anything but child’s play. But even the most perplexed parent can take baby steps to becoming savvier – all it takes is a little sound guidance. “The Savvy Parents Guide” from Evenflo is a new online destination aimed at providing education, resources and a sense of community for savvy parents or parents wanting to get there. The launch, coinciding with the release of Evenflo’s new Momentum 65™ Convertible car seat, will include a new microsite, a witty webisode series, helpful content and consumer engagement opportunities across social media channels.
Anchored by a series of webisodes, “The Savvy Parents Guide,” found at www.evenflo.com/e3SideImpact, will feature first-hand accounts by bloggers and their readers highlighting their own savvy approaches to parenting. It will also serve up insightful tips, handy hints and sanity-saving parenting techniques.
“As parenting becomes increasingly challenging, parents find they are bombarded with a confusing combination of advice and recommendations from a myriad of online sources,” says Chris Craig, Chief Marketing Officer, Evenflo. “With ‘The Savvy Parents Guide,’ we aim to be a reliable voice of information and support to safely navigate the ups and downs of raising children – even injecting humor along the way.”
Giving life to the everyday travails of child rearing will be a series of webisodes following one young family. The series’ “how-to” instruction will incorporate a witty, tongue-in-cheek tone with an easy to relate to parental dilemma. Integral to the initial series will be the parents’ perceptive use of Evenflo’s new Momentum 65™ Convertible car seat, as each webisode details its safety features, simplicity of use, and child comfort.
With themes such as ìHow to Repair Your Husband’s Bruised Ego,î ìHow to Avoid Becoming Extreme Safety Parent,î and ìHow to Recover From a Potty Mouth Moment,î the videos are designed to entertain by providing a real-life yet humorous look at parenting moments with which both moms and dads can easily identify.
In addition to visiting “The Savvy Parents Guide” microsite, parents will be able to interact with Evenflo and a community of other savvy parents across different social media networks such as Facebook (www.facebook.com/EvenfloBaby),Twitter (www.twitter.com/EvenfloBaby) and YouTube (www.youtube.com/EvenfloBaby).
Evenflo will support the launch of “The Savvy Parents Guide” via an online media buy across key parenting websites, communities and forums.
Headquartered in Miamisburg, Ohio, Evenflo Company, Inc. is a privately-held leading manufacturer and marketer of infant and juvenile products. Evenflo was founded in 1920 and is a top supplier of infant and juvenile products to key retailers such as Toys ìRî Us, Babies"R"Us, Wal-Mart, Target, and K-Mart. The company’s product offering spans a broad range of essential infant and juvenile product categories, including car seats, baby travel systems, infant and toddler feeding, infant carriers, stationary activity centers and home safety products. Evenflo’s premier brand name has 97 percent awareness with new mothers, and the company enjoys #1 or #2 market share positions in 10 important product categories. For more information on Evenflo, visit www.evenflo.com.
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M Booth & Associates